Brand Concept

The branding for ARP embodies innovation, sustainability, and user-centric design. The circular, airflow-inspired logo symbolizes energy flow and continuous efficiency, while the fresh green palette communicates ARP’s commitment to environmental responsibility. A strong balance of black and white elements emphasizes modernity and trustworthiness.

Key Deliverables

Logo & Visual Identity

  • A modern, scalable logo with both primary and secondary versions designed for versatility across digital and physical applications.

Marketing Materials

  • Bus stop advertisements with striking visuals and QR codes for interactive engagement.
  • Promotional banners showcasing ARP’s “Four Seasons, One System” message, emphasizing year-round energy solutions.

Digital Interface Design

  • A responsive, user-friendly UI for ARP’s online cost calculator and service exploration.
  • Custom icon sets representing living environments and energy systems, creating a seamless user experience.

Creative Highlights

  • Color Palette: The combination of vibrant greens and minimalist black-and-white tones reinforces the eco-friendly and innovative brand image.
  • Typography: Clean sans-serif fonts contribute to the brand’s modern, accessible feel.
  • Iconography: Custom minimalist icons enhance user navigation and clarity in ARP’s interfaces.
  • Bus Stop Campaign: Engaging real-world touchpoints that connect potential customers to ARP’s digital ecosystem through QR codes.

Results

This project successfully positioned ARP as a forward-thinking leader in the energy efficiency market, establishing a clear and compelling identity aligned with its sustainable mission and technological expertise.